A/B testing is a powerful practice and used right can yield huge results. However, with the myriad of cowboy blog posts out there (need I mention button colours?) and low-level white papers such as “101 ways to increase your conversions” (#linkbait) the industry is suckered into a more tactical way of thinking. Tactical practices that, specifically, don’t cause any significant uplift.
It is for this reason, and others which I’ll explain within this blog post, that we at User Conversion promote the fact that… Continue reading